Thursday, October 24, 2013

Green Machines will be taking over



California, New York and six other states are going green. These states have made strategic goals to promote the use and purchases of electric cars in their areas. In specific, the goal is to “achieve sales of at least 3.3 million vehicles that do not have emissions by 2025”. The states are striving for these goals through a variety of different incentives and implementation of regulations pertaining to these nifty vehicles.

I’m not going to lie, after reading the perks of having an electric car it made me want to go out and purchase one of these green machines. First, the states are going to implement “time of use” elective rates, which would allow people to charge their cars for off peak prices. Furthermore, high occupancy lane access and reduced tolls while traveling through your states and across state borders. Oh, and preferred parking. If you have ever been to New York City, you should know there is no such thing as preferred parking, so this will definitely get the attention of New Yorkers.

Although, many states do not have direct answers on how they are going to pay for all this, they have stated multiple ways in which they plan to get the big bucks. For example, Massachusetts has an Electric Vehicle Incentive Program and Maryland has already approved tax credits going towards this cause.  

This idea is going affect our economic markets and businesses in many ways. First, cars that emit harmful emissions into our air will most likely go down in price, because people are going to throwing their money toward the electric cars. While this happens, electric car prices will probably go up because of the demand of these cars rising.

It is going to influence major corporations to continue or adapt more corporate socially responsibility procedures and objective within their firms. Which is not only good for our environment but also for the people as a whole?

Firms that have electric cars as a product of their own should act fast within the media world. Electric cars are not frequently seen in social media or the media in general. Car companies with this product should utilize social outlets to promote the use of these cars as well as the company name. Thought leadership would be a good tactic to promoting this product. By providing blogs, free online magazines or websites dedicated to reducing your carbon footprint or maintaining your electric car, it will add credibility to a firm’s image and make the firm more familiar and trustworthy to consumers. 




 http://www.nytimes.com/2013/10/25/business/energy-environment/coalition-of-states-seeks-to-spur-use-of-electric-cars.html?ref=business

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