I am sure you have heard of UPS and
USPS. They essentially do the same thing, they deliver mail. However, they do
things completely and entirely different. And, these differences have determined
their fate within the last years.I recently read an article on how UPS's modern decision making is helping the company with its on going success.
UPS has
made decisions within the last couple of years that has positively affected
their business and success. First of
all, the company surrounds itself around making things as easy as possible for
the customer. They make it a goal to continually integrate technology within
their products and to increase the efficiency within their deliveries. There is
technology support individuals involved with every aspect of the firm, which
allows for ultimate success within the company as a whole.
Some of
the technology involved with shipping with UPS includes one of largest DB2
databases in the world. DB2 is a product that helps track all packages from
different customer contact points. The company is consistently adding online
tracking and other services. To make it as convenience for the customer as
possible, there are UPS apps available and automatic email alerts that notify
the customer when their package has been shipped and when it was received.
Obviously, USPS has different goals
in mind. They are associated with the government and focus more on day to day
mail. Also, It also extremely difficult to contact customer within this
company. They also do not have many customer friendly options when it comes to delivering
and shipping. And, the way the economy is going; it costs nearly fifty cents to
mail a letter. Rumor has it, that Saturday mail in United States will come to
hault soon because USPS’s competitors are catching up to them.
So what
does this mean exactly? As a reader, it tells me technology and innovation is a
key factor in being successful in the modern day business world. I think it is necessary
to consider both technology and innovation within your goals if you want to
come out on top. Customer are not as patient as they use to be, they wants
things fast, efficient and they want it now. Incorporating technology is not only
beneficial to the company and its revenues but it also makes the customer more
happy and more in control. As good as UPS seems to be, I do have some personal
ideas that I think would be effective within the company.
One
idea pertains to their online tracking system. As customers, we want to know
where our package is and we want to know now. I think being able to see images
of our package would be an awesome asset to their tracking system. I think
customers would also pay more to see this kind of tracking. This is something
UPS could add to their app; the ability to see images of delivered packages. Another,
alternative for this is giving coordinates of the location of the package.
Furthermore,
I think implementing a strategic plan will really get the attentions of
customers everywhere. The strategic plan would be based off “shipping anywhere “or
“get it shipped, guaranteed”. It would be a plan that ensures the customers to
ship with them because nowhere else gives these guarantees and not every place
ships anywhere. The strategic plan should still incorporate new forms of
technology and be highly marketed. It would fun and modern to create a brand image with UPS.
As UPS continues to use technology within its planning, it will continue to prosper. USPS's prices on average are cheaper, if they start to incorporate more innovative ideas and technology they could reinstate their title in the mailing games.
No comments:
Post a Comment