Thursday, October 17, 2013

Windows 8.1: For the Win



What has two operating systems and is “not worthwhile” according to PC World.? Yes, you guessed it, Windows 8. Not too long ago, Microsoft introduced Windows 8. If you don’t know much about this operating system, here are the facts: it has an operating system for Windows and an operating system for tablets (brought into one system), you have to learn two of everything (web browsers, help systems and two control panels) and the executive who created Windows 8 randomly left the company.

Now, we can all use our context clues, this product wasn’t too hot. Fortunately, for all you confused Windows 8 users, there will be a new  operating system available for download on Thursday called Window 8.1 From what I have researched, the operating systems seems pretty innovative. There are many new adjustments and options. You can actually edit photos, lock your screen as a photo slideshow when you’re not using it. Windows 8.1 is tied into SkyDrive, which is a free online hard drive. Overall, I’m excited to see more of this new update. I like the direction Microsoft is going. I think the touch screen computer is definitely something to invest in.

Microsoft did a good job evaluating their product after its release a year ago. A product manager claimed, “If Windows 8 isn’t easy enough to understand without reading Help screens, then we’ve failed”. If this was one of their goals within the planning stage of this product, it definitely was not implemented. There were many apps that did not even have help options at all. Microsoft took control during their evaluation stage and fixed and improved this product for the better.

As for marketing it, I think they should create a budget for social media and utilize it to make this product a hit. Touch screen computers are still relevantly new and it is important to educate the consumer on why they need this rather than the new iPhone. On Twitter, write tweets on how someone could use a touch screen computer. On Instagram, post pictures of students, professionals and soccer moms using it. Why not go all out? Plan a flash mob with the dancers using touch screen computers.

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